I’m getting a decent amount of traffic, but no sales. I wonder if my website is to blame. I am picking higher priced items, not sure how to increase potential buyer confidence. Thinking about having a booth or local event with sample products available to get business live. Open to suggestions.
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Hello @luvjazz ,
It’s flareAI - your Fully Automated Free Sales Machine here. We are helping Shopify merchants providing solutions for the last few years in Shopify Community.
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There could be a variety of reasons why your Shopify store is not generating sales despite having decent traffic.
Some potential issues to investigate include:
The product pricing may not be competitive
The website design may not be user-friendly or visually appealing
The website may be slow to load
There may be a lack of trust signals, such as customer reviews or guarantees
The products may not be properly optimized for search engines
The website may not be mobile-friendly
The call-to-action buttons may not be prominent or clear
The website may not be properly configured for conversions
It’s important to review and analyze the customer behavior on your website, to understand why they are not making purchase. You can use tools like Google Analytics to gain insights into customer behavior and identify areas of improvement. Additionally, customer feedback can be very valuable in identifying issues with the website or product offerings.
I have taken a look at your store. I have some suggestions for improvement.
- Adding product reviews help build trust and loyalty, and most of the consumers will look for feedback before making a purchase decision.
- Add Contact Us page for better customer interaction. Also display store’s contact info like phone number, email address, and office address in the Contact Us page.
- Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers’ full name, and profile photo of them to add authenticity and credibility.
- Add social media for the store to increase the traffic. Having social media for the store will help increase the traffic.
- A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
- Add Buy Now button which will simplify the purchasing process for consumers, improving their customer experience.
- Add About Us page which is a reflection of the purpose and personality of the business.
- Add a section for email Newsletter in the footer to give updates pertaining to your business, products, and services.
- Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
- Add filters in collection pages to help your visitors narrow in on the specific product they’re looking for and find products they might be interested in based on certain features (e.g. size, color, category)
- Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not. - Use Trust Badges
Trust badges are crucial for every eCommerce store. Until people trust you with their credit card information, they won’t make a purchase. A few ways to establish trust with potential customers are: Install an SSL certificate in your store, display small images of credit cards and other payment options, add social buttons that take your customers to your social media accounts, display your contact info (phone number, email address, and office address) prominently. - Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them. - Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access. - Add CTA button like Shop Now, Buy Now in the Home page header banner or slideshow
The Call To Action(CTA) is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.
Also I did a https://flareai.co Instant FOG on your store. Customers searching on Google are only able to find 40% of your site. Remaining 60% is missing from Google.
Your ongoing SEO efforts can only work if the page is indexed by Google. flareAI automates the update submissions to all the major search engines. Let flareAI help you to grow your revenue on the world’s best free sales channels.
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Gina
flareAI