Hi, I’ve been creating a store over the past 6 months, using gigs on Fiverr for help. I’ve just started trying to market my store, currently trying to use ai tools. I was wondering if anyone can review my website and social links below. I also have a Facebook, Instagram and LinkedIn pages but can only post 2 links.
Id also appriciate any insight as to suitable and successful marketing strategies to try.
One of the first things I look at is the email. If you’re using Gmail to do business, you’re basically holding a big sign that says “I’m not professional” and everything else is dismissed.
Thanks for the tip, I did buy a domain but still need to set up the email account.
One of the important thing that I take a look at is the Bundles. If you’re selling products for the Gym, customers always prefer to get discount by purchasing the dual items or the combinations.
See how your competitive doing the same thing: https://murphfitness.ca/
Hope this was helpful.
Best,
Daniel
That’s a really good idea, also very useful to see an example of a similar store 
I am happy that it was helpful.’
If you need help then you can reach me out: https://danieldev.thescriptflow.com/
hi @user2084
i’m not a designer but first thing i notices is red color doesn’t feel right, it’s just first impression of mine.
secondly, use quality image:
also.. it’s easy to detect that this image is edited:
+ agree with the other commenter, using bundle offers and engaging on site widgets will likely to increase conversions. use social proof notifications to build trust (if you have sales data). use product bundling apps like MBC Bundles App | Buy X Get Y - Shopify Bundle App & BOGO | Buy X Get Y... | Shopify App Store
+ try adding USC when you have big customer base (see the example: PawSafe® No Pull Dog Harness - No Choke and Prevents Pulling) but i see you’re dropshipping (i may be wrong) so it might be hard to generate / display UCG. just a recommendation
+ if you want to start blogging (i saw in your sitemap the blog part is empty) i can help you for free. just reply and i’ll guide you how to increase traffic and get sales with blog posts
Hey @user2084
Let’s talk about how to turn visits into actual purchases. Since you’re selling connected fitness products like dumbbells, resistance bands, and recovery gear, you’ve got a perfect opportunity to increase average order value through smart upsells and cross-sells.
Right now, when someone adds a product to the cart, they don’t get guided toward complementary items. For example, if a customer adds dumbbells, that’s a great time to suggest resistance bands or recovery tools. The easiest way to do this is by using a slide cart (also called a cart drawer) instead of sending users to the traditional cart page. It keeps them engaged and encourages them to add more before checkout.
Inside that cart drawer, you can show recommended products and even offer product bundles like “Dumbbell + Resistance Band Set” at a discounted price. These small touches can make a big difference. You can also include a progress bar that lets shoppers know how close they are to earning free shipping or a small discount. These visual motivators help boost conversion and keep customers excited about adding more.
When setting up these features, try not to install too many separate apps for each function. Having one all-in-one cart customization app will help you manage everything efficiently and keep your store loading fast. Tools like iCart are good examples of this, as they cover upsells, progress bars, and bundles in one place.
Alongside optimizing your cart, I’d recommend putting some attention into SEO right now. Make sure each product has a clear, keyword-rich description that matches what people search for (like “adjustable dumbbells for home workouts”). Add alt text to your images and focus on blog content or short guides that help your audience learn about fitness at home, it’s a great way to bring in organic traffic over time.
For marketing, since you’re just starting out, begin small with your budget. A consistent $10–$20 per day across Facebook or Instagram ads is enough to test what’s working. Use short videos or lifestyle photos showing your products in action, that content tends to perform better than static product images. Once you see which products or audiences perform best, you can gradually scale up your spend.
You’re already in a strong position, the store looks professional, and your product range fits nicely together. Focus on cart experience, SEO, and slow, steady ad testing. You’ll start seeing clearer results once those elements are in sync.
Hi @user2084
It was mentioned earlier, but I’d emphasize improving your product image quality. Right now, they look like they were pulled directly from AliExpress, which can feel unprofessional to potential customers.
For smarter marketing, consider using Shopify store credits via the Email Collection Bar and Email Collection Pop-up from Searchanise Upsell & Marketing. This lets you give customers store credits in exchange for their emails, perfect for future email campaigns and encouraging repeat purchases. In short, you get contacts and loyalty, and your customers get an incentive to return. Win-win!
Lastly, a friendly reminder to have GA4 and Hotjar set up so you can monitor traffic and analyze where improvements are needed.
Hope it helps!
You can find links in the bio.
Best regards,
Upsellise
Hey @user2084 ,
This is Muhammed from the Growth Suite Shopify app. First of all, congrats on your store! It’s looking good. Just wanted to share a few thoughts;
Shipping Info: I can’t see the shipping info on the product detail page. It can be good to show people when product will be shipped. Bad example is a generic “fast shipping” good example like “It will be shipped in 2 business days”. Both are better than saying nothing I believe.
Product or Store Reviews: I can’t see any reviews on the product detail pages or the homepage. It can be good to collect and show some real reviews. It increase the trust.
I believe lately I’m more into videos on the homepage and product detail pages. It can be something generated by AI or UGC format. I believe it just make the store looks more live.
Just remove the home on the menu section 
People click on the logo to return back to homepage. No need it there.
We tested it a lot of times and each time removing “.00” from the prices ended up as a better. People just think prices are lower. Funny but it’s effective. Just try to remove it 
Last but not least, when I open your store, even before seeing any product, I just get 10% off. This 10% off doesn’t create any excitement and doesn’t give any reason to complete the order right away.
What I recommend to you use a tool like Growth Suite. Growth Suite analyzes each visitor one by one, detect only the walk-away visitors (you see them interested on your products maybe clicked on the add to cart but then goes away) and make them PERSONALIZED, REAL time-limited offer.
It gives a real reason for customers to move right away instead of just postpone the buying decision
Hi @user2084
Based on SEO aspects, I have noticed some elements on your store which can be optimized in a better way. You can see my shared details attach here and optimize accordingly.
There are two H1 tags on your website. Normally, one H1 tag is enough already. There may exist another section or content which generate a duplicated H1 tag. It is better to remove it, as it will affect the result of indexing and understanding. If you fail to handle it on your own, it is available to click here and get some help, rest assured.
Excessive Meta Description contents display in Google Search Results. I notice two Collection pages failing to display meta description completely. You may need to go to Shopify admin page and shorten the length of them. The suggested length should be between 100–150 characters, and you can adjust wisely based on page details.
The site name on Google can be optimized as well, you can read this article from Google for reference. It is up to you actually, but it will be better if you can update into brand name and I believe it is better for your store conversions in some ways.
Hello @user2084
I reviewed your store, As Fitness, and overall, it presents a solid foundation with a clear niche focus on premium home gym and workout equipment. The design is clean and professional, and your product variety—covering full-body workout tools, massagers, dumbbells, resistance bands, and recovery gear—positions the brand well in the fitness and wellness space.
Below are my detailed observations and recommendations for improvement:
1. Brand Credibility & Trust Building
Add an “About Us” page that briefly tells your story — why you created As Fitness and what sets your products apart.
Ensure your Policies (Shipping, Returns, Privacy) are easy to locate in the footer and clearly written.
Include customer reviews or testimonials. Authentic social proof significantly improves conversion rates, especially in competitive fitness niches.Customer reviews are visible but not very detailed—real photos, dates, or more personal reviews would reassure buyers.Customers are more likely to purchase when they trust the store. You should add product reviews using a tool like ShopReviews ‑ Product Reviews - ShopReviews - Boost your sales with product reviews | Shopify App Store,
2. Product Presentation
Use lifestyle product images showing real people using your items in a home workout environment. This makes your products more relatable and aspirational.
Improve product descriptions by focusing on benefits, not just technical details. For example, replace “Includes 5 resistance bands” with “Achieve full-body strength training at home with adjustable resistance levels.”
Strengthen your CTAs (Call-To-Actions) — use motivating phrases like “Start Your Home Workout Today” or “Build Strength Anywhere.”
3. Marketing Strategy
Social Media Content: Post short, high-impact clips on TikTok and Instagram demonstrating product use (e.g., “3 ways to train core at home with resistance bands”).
Email Marketing: Introduce a newsletter offering fitness tips, new arrivals, and discount codes.
Promotional Offers: Consider a first-purchase incentive such as 10% off your first order or free shipping for new subscribers.
Analytics & Tracking: Install Google Analytics and Meta Pixel to monitor user behavior and ad performance accurately.
4. Website Design & User Experience
Your homepage is structured well but can benefit from a clear value proposition banner that states your brand promise (e.g., “High-Performance Home Fitness Gear, Built for Strength & Endurance”).
Maintain consistent button sizes and colors to guide users smoothly through the shopping journey.
Test your site’s mobile responsiveness and page load speed—most traffic in this category comes from mobile users.
If you’re also selling on Etsy, consider using an app like Etsy Integration ‑ ShopList - ShopList - seamless integration between Shopify and Etsy | Shopify App Store . It lets you sync your products and orders between Shopify and Etsy automatically, saving time and helping you manage inventory more efficiently—perfect for handmade or customized products like yours.
Best Regards,
Waytoapps
