Hello!
I’m really struggling with sales on my online store I’ve currently been using Meta Ads for most of my marketing and building a following on Instagram, but I was interested to see if anyone could spot any potential issues I could be missing on my store. My store is Unikollect.com. Im open to all feedback!
We specialise in collectibles!
thank you! 
Hi @Ross1997 ,
Thank you for your question.
I have taken a look at your site and here are some of my recommendations to build trust and confidence for your site that you can consider following to improve conversions:
I also recommend some Free apps that I think will help you improve your store’s trust:
Air Reviews
AOV Trust Badges
Finally, you should do some tests on your pages, navigation and payment to see if everything works smoothly because when I tried to checkout or even preorder, I couldn’t proceed. I hope my answer is helpful!
Best,
Liz.
Hi @Ross1997 ,
I appreciate your openness to feedback and your hard work building an online presence! Here are some initial suggestions for improving your store’s effectiveness:
If you’d like to review your SEO performance and improve your product/collection pages for search engines, SEOPro could be a useful tool to audit your pages, fix meta tags, and make bulk edits.
Best of luck, and I hope this feedback helps boost your sales!
Full disclosure: We are the developer of this app. Feel free to reach out to us: support@seo-pro.app
Phil
SEOPro Developer
Hey @Ross1997 ! I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app. Thanks for reaching out and sharing your current challenge—it’s not easy navigating the world of e-commerce, especially in the collectibles niche. First off, well done on building your brand and using Meta Ads and Instagram to drive traffic. I have visited your store and have some suggestions that you may consider.
1/ Make your first impression unforgettable
Your homepage is the gateway to your brand, so make it visually striking and informative. For this store, consider featuring a rotating banner that highlights your latest items. For example, a limited-edition collectible could be showcased with a “Just Arrived” or “Exclusive Release” badge to create urgency and excitement. Make sure the header communicates a clear value proposition, such as “Rare Collectibles You Won’t Find Anywhere Else” or “Limited Editions for True Collectors.” This way, visitors immediately know they’re in the right place.
Pro Tip: Add a featured collection that refreshes regularly, like “Collector’s Choice of the Week.” This keeps the homepage dynamic and encourages repeat visits.
2/ Elevate your product pages
Your product pages are where the magic happens. For example, if you’re selling a rare action figure, include details about its history, what makes it unique, and why collectors should be excited about it. High-resolution images from multiple angles are non-negotiable, but adding a short video clip showcasing the product or an unboxing can make a big difference.
Example: Include customer-generated content if possible. Photos from customers who’ve received their products add authenticity and can boost trust. You can create a section like “Collector Spotlights” showcasing these images with a brief comment from the customer.
3/ Build trust with your audience
Trust is especially crucial in the world of collectibles. You can showcase trust signals through badges like “Authenticity Guaranteed” and highlight secure payment options. Testimonials are powerful—consider featuring quotes from customers who were thrilled with their rare finds. Make your return policy clear and hassle-free, and if you offer any guarantees, shout them out on your product pages.
To collect and display reviews effectively, consider integrating a trusted Shopify review app like Judge.me. This app not only allows customers to leave detailed reviews with photos but also integrates seamlessly with your store, boosting credibility with minimal effort. Displaying reviews with images builds a sense of community and shows that your customers are real collectors who love your products.
Also, you can try to leverage your existing customer base by running an email campaign that encourages past customers to leave a review or share their purchase on social media. A simple message like, “Show off your latest collectible from Unikollect! Leave a review and get featured on our Instagram!” can incentivize engagement. You could even offer a small discount or entry into a giveaway for those who participate—this encourages more reviews and adds a sense of excitement.
4/ Stay engaging on social media
Your Instagram presence is already a win, but to maximize its potential, keep it fresh with a mix of engaging content. Run short polls or Q&A sessions like “Which collectible should we stock next?” or “Vote for your favorite limited edition!” These not only drive engagement but also provide valuable insights. Post behind-the-scenes peeks showing your packing process or how you curate collections. This adds a human touch that builds connection and trust.
Example: Collaborate with niche micro-influencers who are passionate about collectibles. They can provide authentic reviews and introduce Unikollect.com to their dedicated followers. Even hosting an Instagram Live session with a tour of your newest stock can bring traffic directly to your store.
Focusing on these strategies can help Unikollect.com become a go-to spot for collectors. Tailor each detail to what your community loves, and keep improving—success in e-commerce takes time. Every small step builds trust and loyalty. Keep going, stay authentic, and reach out anytime for more tips. You’ve got this!
If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’. 
Best,
Tracy from the BON Loyalty team
Hey Ross1997!
Heddy from Gameball: Loyalty Program & VIP here!
I checked out Unikollect.com, and it’s clear you have a passion for collectibles, which is great! However, to improve sales, consider a few key areas. First, ensure that your product descriptions are engaging and detailed, highlighting what makes each collectible unique. High-quality images are crucial, so make sure they showcase your products well.
Since you’re using Meta Ads, check your targeting settings to ensure you’re reaching the right audience. Sometimes, even small adjustments to your ad copy or visuals can make a big difference in conversion rates.
Adding customer reviews or testimonials can help build trust with potential buyers, as social proof plays a big role in the decision-making process. With Gameball, you can incentivize customers to leave reviews and engage on social media, boosting your brand visibility and credibility.
Lastly, consider running promotions or limited-time offers to create urgency. This could encourage visitors to make a purchase instead of just browsing.
Let me know if you need more specific suggestions or insights!
Thank you for the feedback! It is very much appreciated!
You’re most welcome @Ross1997
