I’m getting a lot of traffic but no purchase what is my problem?
Hey, @HolyGhost !
Luna here from Shopify. Thanks for bringing this to our Community forum and sharing your experience. Gaining traffic to your store is a great accomplishment. Now, you can focus on increasing sales! I’m happy to provide some suggestions.
To gather some more context, may I ask where you drive the majority of your traffic from? It’s important to note that there are many factors to consider when thinking about what influences a customer to complete their checkout, such as:
- Does your business seem trustworthy? Building trust with your customers is very important. One way you can do this is by adding an ‘About Us’ page to your website. For some inspiration, check out this really great Shopify blog post here.
- Does your homepage have a compelling call to action? Having a really strong call to action on your homepage can help direct customers from the front of your store to the checkout page. You can see an example of this here.
- Are shoppers abandoning their carts? Viewing your abandoned carts can be a great way to gain more insight into patterns that may suggest why your customers aren’t completing the order. I love the tool Replay Live Session Recordings to see a recording of shoppers’ sessions. You can see how they navigate and interact with your store, including what items they look at. Doing this could help you find (and fix) potential areas viewers may be getting stuck and help reduce the number of abandoned carts on your site.
There is a great Shopify blog post with more suggestions to consider here. In the meantime, I’d love to hear more about your business! What types of products do you sell?
Best,
Hi, @HolyGhost !
Just checking in. Did this help? I’d be happy to answer any questions you may have!
All the best,