Hello,
My website www.tech-tiger.co.uk has now been live for 10 months. Sales started of well was receiving an order a day but this now seems to have tailed off over the two months receiving one a week. I created and launched my previous website on Drupal which saw similar numbers to start with.
I am basically just looking for feedback / advise on how we can get more traffic to the site and sales. Shopify is new to me and I can tell it is a brilliant platform with loads to offer. If anyone can provide me and advise on things I can do too ensure I am utilising the platform fully it would be really appreciated.
Thank you
Michael 
@Michaelb93 your website is good enough and the products is okay . have you done the on-page and off-page seo for it.
Hello,
Thank you for your reply! Really appreciate it. I am currently using an SEO company who are uploading this content for me yes. The pages do now seem to be ranking, my paid ads however are performing very poorly. If you can give me any advise or feedback it would be really appreciated
Kind regards
Michael Blackman | Managing Director
M: +447507 717842 | E: mb@tech-tiger.co.uk | W: www.tech-tiger.co.uk<>
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Hi @Michaelb93
It’s PageFly - Page Builder App here and I’d like to share some of my initial thoughts when first browsing through your online store. I hope that my recommendations based on 6 years of providing solutions for more than 100.000 merchants can be beneficial to you in improving your store performance.
We did take a deep look into your web design. I see your page is very beautiful and elegant. For the design improvements, I would recommend a few things below:
HOMEPAGE
1.Make the header sticky
Sticky headers allow customers to easily access menu navigation regardless if they scroll down or up on your page. Customers can also use the sticky header to quickly reach the product search area.
- Add “Add to cart” button for each product
The first 5-second impression is really important. Having a clear CTA button above the fold can encourage site visitors to take action. An add-to-cart button is especially effective for visually-driven products that require little information to be bought. In these cases, an add-to-cart button allows people to quickly grab and checkout without being directed to many pages. You can read more with our manual here.
- Add Featured products
Featuring products means dedicating a section on your homepage for the specific product(s) that you want to draw attention to. This section is supposed to significantly increase traffic to these product pages and can redirect visitors to a different page immediately. For those reasons, the choice of what to feature in this section should be carefully considered.
- Testimonials
You should add some reviews from your customers to your page.
Social proof is no doubt important to any website. But while people can judge a physical product by images and videos and product descriptions, feedback from actual customers is the main way people judge a store.
What helps you to build your store more easily, especially what helps you to build all the options I comment on above is a page builder.
It would be a good choice for you to have professional sites that look incredible on mobile & desktop without any extra coding, and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly with 24/7 support live chat. This guide on Website Personalization can be helpful for you! And you can always Get started with PageFly for unlimited store designing!
If you feel my answer is helpful, LIKE and MARK AS SOLUTION. Let me know if you have any questions. Cheers!
PageFly!
Hello Michael, I have had a look at your store and here are a few suggestions on how you could improve it to lead to more sales.
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Make use of a sticky header. This would allow customers to scroll through your page without having to scroll back up to access the menu bar and search button.
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Create a section for latest arrivals. I noticed you already have a section for top sellers which is great and I think having another for the newest products would also be great for your store.
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You should create and leave a section up for customer reviews. This is a very good way to know what your customers feel about your products after purchasing so you can estimate your satisfaction rate.
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Put an add to cart button feature on each product page. This would appear on the top right of every product and it makes it even more accessible for customers to add products that they like to their cart. You can add this to your store by installing the Add to cart button app here https://apps.shopify.com/add-to-cart .
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Have a look at the checkout process to ensure that there are no issues with it. You can do this by placing a test order in your store and analyzing the flow of the checkout. If any issues are found, it could be a big contributor as to why the sales are not high enough.
I hope you find these helpful and I wish you the best of luck!
Hello Michaelb93,
I must tell you that I visited your website and found it visually pleasing. I can assure you that with some SEO efforts, you can optimize your website, help it rank better on the search engine result page (SERP), and increase the number of orders.
So, here are some tips:
- Carry out an SEO Audit: SEO Audit can help you identify major SEO-related issues on the website, and fixing these issues can help you improve your website’s overall SEO score and help it perform better on SERP.
- Keyword Research: Keywords are the words and phrases used by the people on the search engines to carry out their search. Thus, identifying and incorporating effective keywords in your website can help the website rank better whenever that keyword is used, which can help in increasing organic traffic on the website and getting more conversions. You can add keywords in the title tag, meta descriptions, product names, product descriptions, URLs, images’ file names, and alt texts.
- Optimize URL: Add a keyword in the URL, as it makes it convenient for the search engine crawlers to understand where the URL is directed, it also enhances the relevancy of the search results; thus, increasing the visibility of a website on the search engine and helping it get more organic traffic.
- Optimize Images: Optimize the images by adding alt text to them, which helps the search engine crawlers understand the context of the image. It is recommended to use keywords in the alt texts to enhance the ranking of the website. Also, alt text helps the visitors to understand the context of the image, if it takes too long to load.
- Enable Rich Snippets: Rich Snippets help in optimizing the website’s snippet on SERP. Enabling rich snippets for your website can help the website stand out on SERP, which increases its click-through rate. Thus, increasing organic traffic and conversions.
- Optimize Page Speed: Good page speed is liked by web users and search engine crawlers alike. Thus, optimizing the page speed of your website can help in improving the ranking of the website on SERP. You can optimize the page speed by compressing the images on the website to reduce their loading time, removing unused and unnecessary JavaScript, using a lightweight Shopify theme, and implementing AMP for mobile devices.
- Fix Broken Links: Broken links negatively impact the users’ experience with the website. Thus, closely assess the website to identify any broken links on the website and fix them by redirecting the traffic to the right location. You can make use of SEO tools, like SEOKart, to identify the broken links on the website.
- Make Use of Google Analytics: Google Analytics provides insightful information, like conversions, traffic, orders, and sessions from different channels, which helps in determining the efficacy of different channels. Furthermore, it helps in tracking the marketing campaigns, goal completion, and patterns of user engagement. This data can be beneficial for making data-driven effective decisions.
- Link Building: Getting backlinks from credible sources on search engines can improve the credibility of your website and get a better ranking on SERP. The best way of getting backlinks is by creating highly effective content, which other sources prefer to share. Additionally, you can do guest posting on blog-posting websites or ask your customers to post their testimonials on different platforms.
- Enhance Social Media Engagement: Social media engagement helps in creating trust among the web users and enhance brand awareness on digital platforms; thus, helping the website to perform better on SERP.
Hope it helped!
Leesha
SEOKart
