I’ve build the store www.luxessentials.shop, and also one agency setup the google organic marketing profiles. Still my store is having 0 traffic, and my worker told me that is something with web analytics that I didn’t build in the beginning of my store. Can you review my store and check what is missing?
Hi @Lirim
Hope you are doing well
A freshly created online business is first like a store in the middle of a jungle without a clear route leading users to it. Therefore, the first thing you need do to attract customers is offer an inauguration discount and spend a little amount of money on marketing, which will at the very least build a single lane highway to your store. Therefore, I advise you to get a marketing expert who can help you get a little bit of traffic and conversions. If your product is fantastic, your customers will promote you on their own.
Sticky header is recommended, as it makes it easy for the user to directly jump to the menu at any point of time while they are navigating through the Site. Other significant observations for store optimization are as follows:
- The default search landing page is a bit off, I mean it’s empty. You can show products on that page as well by simply updating the default search on the website with different search solutions.
- You should add terms and conditions and FAQs if any, again these also help in building search engine content.
- You can add Sitemap on the site footer, again these also help in building search engine content.
- You can convert more traffic into qualified leads and customers from the app. SiteKit fast-tracks your business growth by turning visitors into subscribers and customers with lead generation campaigns and high-converting tools.
- Put “Secured and trusted checkout with” in your footer.
- Also since you have just started you can have some promotional activity on the site, offer some discounts, and add a referral code that can help the first-time user gain a discount on the second order.
- Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high-intent users and their conversion rate is higher than normal users. Check out the features live here.
I hope you find these suggestions helpful in enhancing your store’s performance and providing an improved experience for your customers.
Best
Neha - Shopify Partner
Hi @Lirim ,
This is Kate from PageFly - Shopify Advanced Page Builder app.
I’m genuinely impressed with your website. Your site has a stylish flair while remaining clean, clear, and professional. From my CRO expertise, I’d love to give you my suggestions to improve your conversion rates.
General
1. Prepare for the holiday campaign
You should prepare for holiday campaign or campaign for some special day because these periods often see a significant surge in consumer spending. Tailored holiday promotions can capitalize on this increased shopping activity, driving higher sales, attracting new customers, and enhancing brand visibility.
- Use Mother’s day template: You can check example from our Crystal Mother S Day Template.
- Announcement bar: clear message for showcasing Mother’s Day promotions or special offers.
- Hero banner:
- Create a captivating hero section featuring a compelling headline, high-quality imagery, and a clear call-to-action (CTA) button.
- Include eye-catching banners, graphics, or sliders promoting Mother’s Day offers and products throughout your website.
- Product list:
- Feature special discounts, bundles, or gift sets prominently on your homepage to attract attention and encourage purchases.
- Mother’s Day Gift Guides: Curate gift guides or product collections tailored specifically for different types of mothers or interests to help customers find the perfect gift.
- Create urgency with Countdown Timers: Use countdown timers or limited-time offers to create a sense of urgency and encourage customers to make a purchase before Mother’s Day.
- Social Proof: Showcase customer reviews, testimonials, or user-generated content related to Mother’s Day gifts to build trust and credibility.
Homepage
1. Add hover effect for your product image
Currently the product image in your homepage don’t have this effect. The hover effect can be known that you will have 2 images for 1 product. When the viewer moves on to the product image it automatically changes to the other image. With clothes products, you should make a hover effect following this note:
- First image: you should use the original product image with a clean background. (Example white background). Remember that all images of your products on one page should have the same background template and size. It helps to improve your page display.
- Second image: you should use the image of the model using that clothes product. That helps customers easier to imagine and have an overview look about your product.
2. Edit your newsletter section
You should have a Newsletter section at the end of the page. You should use impactful phrases like “up to 20% discount” to set up a newsletter subscription box that promote customer subscription the email newsletter better.
3. Connect with your Social media platform
Enhancing your store’s visual appeal and boosting sales potential can be achieved by integrating shoppable Instagram feeds on your website.
=> Apps like VIBE and Instafeed enable you to display attractive Instagram content directly on your site, including posts, photos, and reels. These platforms offer the functionality to tag products within your visuals, allowing customers to conveniently shop directly from your Instagram feed.
Product Page
1. Use color swatches
With some products having different types with different colors you should use the color swatches variant in your product page
Color option swatches on product pages provide a visual and intuitive shopping experience. Swatches allow customers to easily view and select from different color variations of a product, enhancing user engagement and decision-making.
2. Check star rating and product description
I hope you find these suggestions helpful in optimizing your website’s conversion rate. If you have any further questions or need additional assistance, please don’t hesitate to reach out. I wish you the best of luck with your online venture.
Best regards,
Kate | PageFly Team