Event Question

Ask Me Anything Q&A Blankaama

Topic summary

A user asks how beauty brands use branding, storytelling, and packaging to drive website conversions.

Key strategies highlighted:

  • Cohesive branding builds trust and creates a polished appearance
  • Product packaging should reflect brand personality to reinforce authenticity
  • Messaging should align with customer identity and aspirations (e.g., “For the bold, the unapologetic, the everyday queen”)
  • Ingredient benefits should be clearly communicated to demonstrate quality

The responder mentions Blanka (a platform for building beauty product lines) offers additional resources on their blog. A promotional offer is included: 20% off first sample orders for Shopify Community members using code SHOPIFYAMA, valid for new customers from May 13 to June 13, 2025.

Summarized with AI on October 28. AI used: claude-sonnet-4-5-20250929.
1

Hi I’m interested in learning about ways beauty brands implement branding, story telling, and packaging to drive consistent website conversions?

2 Likes
2

@JKoroma14 thanks!

This is my favorite part of watching brands build or scale on Blanka! The unique story telling and building a narrative is really how to drive that consistent position online.

How do beauty brands use things like branding, story telling and packaging to drive conversions?

  • Cohesive branding builds trust and credibility! Plus it gives you a really polished look and feel

  • The branding on products and packaging should reflect brand personality, helping to reinforce that trust and authenticity

  • Messaging should connect with the customer’s identity

    • Tip: Align your copy with how customers see themselves or aspire to be
    • Example: “For the bold, the unapologetic, the everyday queen” speaks to customers’ self-perception and lifestyle- perfect for a beauty brand!

  • Clearly highlight ingredient benefits

    • This also reinforces that trust and communicates the quality and benefits of the products

Hope that helps! For more, we have lots of helpful articles on our blog on our website around this sort of thing!

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Also, if you’re interested in checking out Blanka (The modern way to build or scale a beauty product line in under 5 minutes), we’re offering 20% off your first sample product order for Shopify Community members!

Here’s the details:

20% SAMPLE ORDER DISCOUNT CODE: SHOPIFYAMA

  • 1 time use per person. New customers only. Only applies to sample orders. Valid, 9am PT 13MAY2025 through 9am PT 13JUNE2025.