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Store URL: https://damons-in-oside.myshopify.com/
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Screenshots (Click the image icon and upload screenshots from your local device):
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What we are trying to achieve and what outcome we expect:
I’m lost. Can’t seem to get anything to work for me.
You might want to get into more detail of what is not working for you. We can’t read your mind, sometimes i wish i could though.
Hey @Damon_Duncan ,
Yeah, that feeling usually comes up when the store doesn’t have a clear direction yet, it’s not just you. From what I’ve seen, stores in this stage often struggle because the offer isn’t immediately obvious and visitors don’t get a strong reason to stay or buy within the first few seconds.
First thing I’d suggest is to make sure your homepage clearly answers “what do you sell and why should I care?” in one quick glance. Then check your product pages, they should guide someone step-by-step (clear images, benefits, trust signals like reviews or guarantees), not just display the product.
Right now it’s less about “getting things to work” and more about structuring the store so it can actually convert when people land on it.
Hey @Damon_Duncan ,
That feeling is more common than you’d think most times it comes down to hidden friction in the store.
For example, if your navigation, layout, or mobile experience feels even slightly confusing, visitors won’t stick around long enough to figure things out. Even small things like cluttered sections or unclear buttons can quietly kill results.
Try simplifying the flow so it feels effortless to browse and take action. Happy to point out a few specific areas you could improve 
Dear @Damon_Duncan
Here are the improvements I believe will support you:
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Add a list of your featured products on the homepage, including an ‘Add to Cart’ action so customers can easily add products to their basket.
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Separate your products into different categories instead of displaying them all on a single page.
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On the category page, please maintain a consistent size for all product images. Arrange the products neatly and professionally; it reflects the credibility of your business.
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Add informational pages related to your products, such as blog posts.
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On the homepage, you should provide more information about your unique selling points and strengths, such as high ratings on Trustpilot, fast shipping, etc.
I hope these points will be helpful to you.
Regards,
Eric from Shopplaza
Feeling lost is actually pretty common at this stage and it usually means the foundation needs sorting before anything else. Let’s break down what’s actually going wrong.
First thing, get a real domain. damons-in-oside.myshopify.com tells anyone landing on the store that it’s not fully set up yet and that alone is enough to make people leave before they’ve even looked at a product. It’s one of the cheapest and most impactful changes you can make right now.
The store currently feels like a work in progress rather than a destination someone would trust enough to buy from. There’s no clear reason on the homepage for why someone should choose you over anywhere else.
That WHY needs to be front and center because without it the store just blends into the thousands of other generic stores people scroll past every day. Who is this store for, what makes it different, why does it exist? Answer those questions on the homepage and you’ll immediately feel less lost because you’ll have a clearer direction to build around.
The product organisation also needs attention. When everything is thrown together without clear categories people can’t find what they’re looking for and most of them won’t bother trying. Group your products into logical collections and make them easy to navigate from the header. That single change makes the store feel intentional rather than unfinished.
Your slider cart is already there which is something but it’s sitting completely unused. Add a free shipping progress bar inside it to give people a reason to add more, and show cross-sell suggestions right there in the cart so customers can discover what else you carry without having to go back and browse manually.
Don’t go installing separate apps for each of these cart features though. It costs more and slows your store down. Something like iCart handles the progress bar, cross-sells and slider cart all together without the mess.
Just keep it simple group your products the way a customer would expect like
By type (e.g Clothing, Accessories)
Or by purpose (e.g. Everyday, Gifts)
Then on your homepage dont overcomplicate it
Small banner with a clear message
3–5 main categories
Best sellers or featured products
Avoid too many sections or random grouping
Simple rule someone should understand what you sell in a few seconds and find a product quickly
Yeah I can’t get any of the products with sourcing issues or variant issues processed correctly, edited and uploaded to my store - literally not any - it’s getting frustrating. And I keep getting emails urgently reminding me to hurry and activate my store. And each time it creates a new basic store domain amd ignores the main/first one I created yesterday. I’m honestly kinda lost.
That’s another whole issue - my Featured Products list WAS there initially, but it literally disappeared and I have no Idea why they vanished or how to get them to show in that section.
Hi Damon_Duncan,
Visiting on your store homepage, I noticed that you sell products related to pets (dogs, cats, goats, rabbits, hamsters, rats etc.) and their owners. Is that correct? But there are many animals that can be kept as pets.
Create List/Collection. (list them)
Now you know you have list of pets there is also the list of PET OWNERS, different types.
Create List/Collection. (list them)
Now you can choose/categorize related products and show/upload on the store, Show ONLY related products, for e.g. I can see You are selling “Skincare Face Serum Set”
It could be used by owners but Is it related to pet? Its confusing to customers, create separate collection “miscellaneous collection”.
Fix the documentation, create products-list, collect product images and create an Excel sheet; it will make it easier for you to manage a store.
Thanks
Dear @Damon_Duncan
I checked the Featured Products section on your homepage. I noticed that the resource-list element has no child elements. This means the section or block you added is experiencing an error. Do you see the ‘Featured collection’ part in the theme editor? It looks like this:
Regards,
Eric from Shopplaza
I am not able to navigate to that space…or to be more precise: It seems like I don’t have the access or ability to make any changes to that particular space, and can’t add/edit/remove any blocks, objects, etc. that would list the products again. I honestly have no idea why the featured products disappeared in the first place.
I think I’m going to attend a webinar later this week covering how to do all this. 
- You must buy a custom domain instead of the default shopify domain.
- Design a logo for your store, and add a favicon.
- Add call to action on hero banner on homepage
- I recommend standardizing your price endings (e.g., all ending in .99). It makes your store look much more professional and consistent to customers.
- Your main product images should add a simple background color with items, for axample white background color. Do not include text.
- As your store is dropshipping, you can try using a review app which can help you import reviews from aliexpress, Amazon, for example, our Ryviu Product Reviews App.
Hi @Damon_Duncan. Welcome to the community. I took a look at Damon’s in O’side, and while you have a nice, clean minimalist theme going, there are a few major red flags that will likely keep visitors from converting into buyers.
Here is some quick feedback from me:
- Niche Confusion: Your homepage promises a premium pet brand, but your catalog is a mix of random items like beard rollers, wireless chargers, and dad sneakers. This screams general dropshipping store and instantly kills buyer trust. If you are a pet brand, you need to delete every non-pet product right now.
- Product Presentation: Your product images look like direct imports from your supplier. Some are plain white backgrounds, some are lifestyle shots, and others are covered in text (like the Shilajit). You need to standardize your primary images. Also, round your prices to psychological endpoints (e.g., $27.99 instead of $27.06).
- Homepage Tweaks: The announcement bar currently says “Welcome to our store” use this space for a solid offer instead, like “Free Shipping on Orders Over $50.” Also, the “Featured products” text has a blocky, brown background over the green section that looks like a formatting error.
Hope this helps 
Thank you to everyone for your thoughtful and helpful responses…I am slowly getting things sorted and understanding a little more of the formatting process, etc. it’s just taking me some time to get it all figured out. TOTALLY agree with the need to narrow the products offered to the pet niche I’m going for and get rid of all the unrelated stuff. Time to get to work!!
Thanks again everyone!
Ok I’ve been doing a lot of work on my store based on the recommendations and feedback I’ve received here. I’m still working through all of the issues I need to address - BUT, I think what I have addressed so far has made a huge difference. Please take a quick look and let me know what you think. It’s ONLY pet care products now. AND I’m slowly updating product images and prices. Thank you all again for your feedback and support.
Hi there…
Hope you don’t mind me putting my twopenneth in. Not a Shopify expert by any means but would like to offer a few suggestions to smoothing the edges of your store a little.
Firstly, your logo is tiny. It doesn’t need to be huge or dominating or anything but at the moment it is just a tiny blue square with some unreadable text in it (I think!). Compare that with the featured products section where the images are huge which makes it quite difficult to navigate and you shouldn’t really be scrolling down to get the whole image and the add to cart button.
As I believe has been said above, it would make a great difference to expand your menu a little. Just having a ‘catalog’ listing is missing an opportunity to drawn people in and highlight your range. You could try going for a seperate menu entry for dogs and cats and then break those down into product types in a sub menu.
Your footer is also lacking information. It’s always worth having some links down there to important store information like shipping costs, delivery times, refund and returns policies etc.
The layout of your catalog page is quite messy. On desktop all of the images are obscured by the ShopPay text. I don’t know how editable this is but I would suggest you don’t really need to have this attached to every single product, just make it a feature somewhere and leave it at that.
Hope some of that is a little helpful. Been working with Shopify for a decade and I’m still tinkering with my site on a regular basis and discovering things I didn’t know so I think perseverance is the key.
The very best of luck with your store.